Titre:passot jean-frederic - creative & interactive director
La description :passot jean-frederic - creative & interactive director bonjour, my name is jean-frédéric passot and i’m a creative & interactive director. i founded the studio cher ami, in 2014 as a logical r...
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passot jean-frederic - creative & interactive director bonjour, my name is jean-frédéric passot and i’m a creative & interactive director. i founded the studio cher ami, in 2014 as a logical result of my many years of experience at prominent advertising agencies (tbwa, dentsu/aegis & betc ), including a position as creative director at grouek/wanda digital. my passion for the conception and the creation of interactive experiences has been widely recognized with 10 lions at the international festival of advertisement in cannes in 2014 for the projects “a trip to the sea” and “the joker's job interview”. my work was also recognised by the fwa, awwwards, the clio awards, the lovie awards, the one show interactive, the cristal festival and the webby awards ... stay in touch sncf et stif along for a train ride year : 2015 / agency : being / client : sncf & stif video director : martin fougerol / production : else & cher ami / sound design : home k one my role : interactive director for most of us, taking the train is a waste of time, but while on the train, you can play video games, watch videos, listen to music, read a book, and so on… that’s why we created an immersive event website to show how people spend their time riding on the train. we asked edouard baer (a famous french actor) to narrate the train rides of 5 passengers. arte cycle martin scorsese year : 2015 / client : arte production : cher ami / illustration & motion : cyril izarn & julien nantiec content : erwan higuinen / my role : interactive director martin scorsese has been particularly put on the spot light in france particularly with a retrospective of his work at the french cinematheque in paris and the festival lumiere in lyon. it is in this context that the franco-german channel arte asked us to come up with 5 interactive and richly illustrated articles. we worked on an original layout linking the personal life of the director with his cinematographic works. neuflize obc 2016 greetings card year : 2015 / client : neuflize obc production : cher ami / sound design : panarama voice : anne cardona / my role : interactive director neuflize obc is a bank that has always knew how to stay open to the world, particularly by its commitment to make art accessible to everyone. for 2016, the bank wanted to demonstrate this commitment by a joint project with the contemporary art museum of lille in favor of the visually impaired. therefore we tried to recreate the unique experience of discovering a photographic piece by other senses than sight. schneider electric the concept store year : 2015 / agency : tbwa/being / client : schneider electric 3d : bupla & paul parneix / production : cher ami / sound design : panarama my role : interactive director schneider electric wants an innovative way to present their products for professionals. we designed an interactive concept store fully optimized for tablets. the concept store is divided into 5 different areas (restaurant, shop, office…) where clients can see how products could be used in each situation. awards fwa mobile of the day guy cotten a trip out to sea year : 2014 / agency : clm bbdo / client : guy cotten video director : ben strebel / production : wanda digital & grouek / sound design : studio the my role : interactive director guy cotten, a brand leader in marine clothing and safety equipment, wanted to encourage more people to wear life jackets by scaring boaters into wearing them-always. he partnered with clm bbdo and grouek / wanda digital to create a realistic experience in which viewers have to continously scroll up a page to stay afloat. awards gold cannes lion in mobile bronze cannes lion in cyber bronze cannes lion in direct bronze cannes lion in branded content bronze cannes lion in promo & activation silver clio in digital microsite bronze clio in film technique gold pencil the one show in branded entertainment gold pencil the one show in ui/ux silver pencil the one show in interactive bronze pencil the one show in direct webby awards in games webby awards in corporate social responsability campaign graphite pencil d&ad in branded film content graphite pencil d&ad in ux interface navigation wood pencil d&ad in direct response wood pencil d&ad in website wood pencil d&ad in innovative media gold lovie award gold epica in branded game silver eurobest in direct silver eurobest in interactive 2 x bronze eurobest in interactive bronze eurobest in mobile bronze eurobest in promo & activation grand prix stratégies vidéos interactive grand prix stratégies advertainment grand prix stratégies marketing digital fwa site of the day fwa mobile of the day fwa site of the month fwa adobe’s the cutting edge award awwwards site of the day awwwards site of the month google creative sandbox warner bros batman arkham origins year : 2014 / agency : sid lee / client : warner bros video director : julien rocher / production : wanda digital & grouek my role : interactive director to promote warner bros.'s video game, batman: arkham origins, sid lee paris imagined an innovative campaign produced by grouek / wanda digital where users who passed a test online would got an interview with the joker on google hangout. the winning candidate would earn a 2000 € of payroll to "hunt down" batman. awards silver cannes lion in cyber 4 x bronze cannes lions in cyber bronze clio awards in digital bronze clio awards in direct bronze art directors club festival bronze eurobest in interactive fwa site of the day google creative sandbox g-schock maison martin margiela year : 2013 / client : g-schock & maison martin margiela video director : jack / production : wanda digital & grouek / sound design : jerome lorichon my role : interactive director for the 30th anniversary of the g-shock, casio decided to collaborate with maison martin margiela to create a very special watch. j.a.c.k & grouek / wanda digital imagined an interactive experience to present the collaboration. the idea was to reveal and unveil the logo with a lot of different material. then we could play with the manner and the speed of the video to feel the time passing and to see all the tiny details. canal+ the 2014 greeting card year : 2014 / agency : betc / client : canal+ video director : jean-yves lemoigne / production : wanda digital & grouek / sound design : studio the my role : interactive director canal + began 2014 by offering a moment of pure happiness with its digital greeting card. users were invited to enjoy three simple, genuine and endless interactive experiences, such as brushing the mane of a pony or throwing pebbles in a pond or making an echo in a valley. awards nominee webby award fwa site of the day finalist golden award montreux w3 award nissan new nissan quashqai year : 2013 / agency : digitas / client : nissan video production : digitas / digital production : grouek / sound design : christophe menassier my role : interactive director the references on the crossover market got a complete makeover and shows it was all displayed in a stunning 3d interactive film.you could synchronize your smartphone and get access to augmented content on a dual-screen experience. awards fwa shortlisted awwwards honoree mention milka the hidden eggs year : 2013 & 2014 / agence : buzzman / client : milka video production : tf1 productions / production : grouek / sound design : panarama my role : interactive & art director in 2013 & 2014 for easter, buzzman & grouek produced the biggest easter egg hunt ever for kids and grown-ups: a massive multiplayer, multidevice game in real time to win milka chocolates and big surprises everyday. but you had hurry up, since you only had 7 minutes per day! awards fwa site of the day fwa mobile of the day hermes collection aw/2013 year : 2013 / client : hermes video director : rosario romagnosi / production : grouek / sound design : zombie zombie my role : creative & intera
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CREATED 2008-08-14
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